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Building #114, 6th Touristic Zone, 6th Of October, Giza, Egypt

Senior Digital Marketing Specialist

ZF Holding is seeking a passionate and experienced Senior Digital Marketing Specialist to join our growing marketing team and play a key role in driving our online presence. You’ll be responsible for developing and executing comprehensive digital marketing campaigns across various channels, with a focus on achieving our business objectives.

Position Title

Senior Digital Marketing Specialist

Employment

Full Time

Working days

Sunday through Thursday, with weekends on Friday and Saturday.

Office hours

9 am to 5 pm

Location

6 October City, Giza, Egypt

ZF Holding is an Egyptian holding group with a diverse portfolio of businesses including industrial automation, weighing systems, construction, interior design, water treatment, furniture manufacturing, IoT, software, and programming. Since 2009, we have been providing sustainable and smart solutions, driving progress in business, and creating value for our clients, employees, and communities.

Responsibilities:

  • Conduct market research and competitor analysis to identify target audiences and inform digital marketing strategies.
  • Analyze consumer behaviour to identify trends and opportunities.
  • Develop and execute data-driven digital marketing campaigns across various channels, including:
    • Social Media Marketing (SMM): Work with the team to curate engaging content for our social platforms and oversee the posting and moderation process to make sure that the pages are up and running.
    • Media Buying: Develop and implement paid campaigns to increase brand awareness, engagement, and lead generation.
    • Search Engine Marketing & Optimization (SEM/SEO): Manage and optimize paid search (PPC) campaigns to drive qualified traffic to our website and improve search engine ranking (SEO).
    • Email Marketing: Develop and manage email marketing campaigns to nurture leads and drive conversions.
  • Analyze campaign performance using web analytics tools and reporting software to identify areas for improvement and optimize campaigns for maximum ROI.
  • Stay up-to-date on the latest digital marketing trends and technologies, and recommend new strategies and tactics to enhance our online presence.
  • Work with the WordPress Developer to ensure that the technical aspects of SEO align with the broader digital marketing goals.
  • Collaborate with internal teams to ensure seamless execution of marketing initiatives.

Qualifications:

  • Bachelor’s degree in marketing, Communications, or a related field.
  • Minimum of 4 years of experience in a digital marketing role, with a proven track record of success.
  • Strong understanding of digital marketing principles and best practices, including SEO, SEM, SMM, content marketing, and email marketing.
  • Excellent analytical skills with experience using web analytics tools (e.g., Google Analytics) and reporting software.
  • Proven ability to develop and manage paid advertising campaigns on platforms like Google Ads and social media platforms.
  • Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
  • Passion for staying current on digital marketing trends and technologies.
  • Excellent English, written and verbal.
  • A team player with a positive and collaborative attitude and a willingness to learn.

How to Apply

Submit the following through our online form:

  • Resume summarizing your education and work experience.
  • A cover letter containing a self-introduction

This position is open until filled

Placement is based on the candidate’s experience and skills. Only candidates who make it to the shortlist will be contacted. If interested, please apply for the job and send an updated and detailed resume including a cover letter containing a self-introduction.

Please note that! we will only communicate with our job applicants by using @zfholdingco.com domains. We will never contact applicants from any other email address. We will never ask for money from potential employees. Be cautious of any unauthorized solicitations.

ZF Holding is committed to a policy of equal opportunity and is keen to reflect diversity at every level within the organization. We welcome applications from all sections of the community.”