A Unique Collaboration
In the light of finally sharing a special project we’ve been working on; we will be discussing how our subsidiaries SKETCHURE and WOODCHURE strategically and successfully collaborated to deliver the furnishing and project management of the Genesis showroom. As challenging as this project was, the outcome was fulfilling and reflected the commitment and hard work that went into every detail.

At ZF Holding, we stand by our core values in every project we take on. We strongly believe in our principles including:
- Honesty – we are always sincere in what we communicate
- Transparency – we value openness in every interaction
- Integrity – we maintain the highest ethical standards
- Innovation – we embrace new, fresh ideas
- Competence – we have a team of skilled craftsmen delivering high quality results
- Experience – we bring years of experience and know-hows
SKETCHURE’s Eye for Detail
For SKETCHURE, as an interior design company, they were able to deliver great results through their team of craftsmen who have great expertise and understanding of architecture and design. Not only does their extended knowledge sets them apart, but also, their distinctive attention to detail and passion for the craft allows them to exceed expectations and deliver outstanding results.

SKETCHURE’s values were a great driving force behind the success of the Genesis Showroom where they shape the designs, process and how they bring the intended vision to life. To illustrate, the SKETCHURE team follows a set of values including:
- Creativity – SKETCHURE approaches every project with great willpower and excitement which helps them bring fresh ideas into life.
- Quality – SKETCHURE’s team is committed to meet and exceed each client’ expectations.
- Team work – SKETCHURE’s team believes in clear communication both internally and externally with the client to deliver a united vision.
- Dedication – SKETCHURE is very committed and works hard to go beyond expectations.
- Integrity – Trust, transparency and honesty are SKETCHURE’s core values that makes them authentic and real.
WOODCHURE Crafting Excellence
For WOODCHURE, as a sophisticated wood workshop, they delivered exceptional quality work that speaks of their identity. Complying with their commitment to the craftsmanship of carpentry, WOODCHURE took on the Genesis Showroom project with passion to create an experience rather than a mere product, and it showed through how well it turned out.

WOODCHURE’s philosophy is reflected in the Genesis Showroom. Their core principles entail:
- Impeccable quality – every project is tackled with commitment to delivering excellence.
- Reliable timelines – they have structured processes & disciplined project management.
- Technological innovations – they adopt the latest advanced technologies to stay ahead.
- Bespoke personalization – they uniquely tailor their services for each individual client.
- Visionary craftsmanship – they blend traditional mastery with forward-thinking designs.
- Global perspective – they balance between local authenticity and global inspirations.
A Product of Passion & Commitment
At the Heart of ZF Holding, we value true craftsmanship that speaks of quality, that’s why the Genesis Showroom is a testament to our values and our commitment to drive our subsidiaries forward. The collaboration between our subsidiaries and Genesis is only the beginning of more outstanding projects and a setting stone for further achievements. Explore the full Genesis Showroom project here.

